ASO developed a new brand campaign that would make Lamkin synonymous with the most important buying factor in golf: Feel. Over a two year period this campaign took over every aspect of their marketing. From advertising to in-store environments. From organic social and influencer management to a new e-commerce focused website.
A comprehensive media strategy combined with brand and product advertising sent golfers online, to retail and green grass to purchase grips.
Digital and Social Media
We created and deployed assets in paid Google, Meta, Amazon and golf media. In addition to the paid digital, we created and managed organic social for Instagram, Facebook and X. This content brought the product benefits, partner relationships, TOUR success and brand relevance to life.
Digital Content
Capturing content to support the brand, the advertising, the social media and ecommerce initiatives was essential. With a strategic plan and stripped down budget, we found a way to build an extensive catalog of video and photo assets to sell products and keep fans engaged. Episodic content entertains, informs and sells, Below are examples from the two series we wrote, shot and produced for Lamkin.
We designed and developed the Lamkin website to be a seamless e-commerce experience. Whether visitors were shopping or buying, the site was designed to be motivating, helpful and rewarding. We also built a fully automated email response system to enhance the buying experience. Shoppers expect a lot when purchasing online. This site checked all their boxes.
