Digital campaigns were created to drive traffic and support store openings. Meta and PMAX were both part of the strategy to get the word out. We also captured video and photo content from the openings to use on social channels.

We focused on a few key pages and gave the website a new look to connect with the creative that customers were seeing in the market. This included adding new ice cream photography to elevate the online menu. This photography was also used for the menu and point of purchase displays in store, creating a better shopping experience.

We started with a new design that would make their hard working franchisee page more useful and accessible. Then we launched a Google PMAX campaign with video using keywords to drive leads to the franchisee page.