Atlantic Station
The Heart Of Atlanta
Atlantic Station is a mixed-use retail, entertainment and living area located in Midtown Atlanta. Overall traffic had been decreasing as the newness of the project wore off. They needed a fresh approach for attracting people who were skeptical, to see all the exciting new experiences that awaited them. Using digital and social (paid and organic), we were able to generate new excitement and foot traffic into the area. Through sophisticated mobile tracking, we could measure the success of each campaign, and adjust to optimize the work.
Atlantic Station Instagram account on a mobile phone with social network icons next to it
Capturing live events weekly and building stories that featured all their retail partners helped elevate engagement on their social channels. We created content for advertising and organic social. We also purchased media for Google, Meta and Amazon. The work we created for these channels helped them eclipse 1M views with a single post.
Atlantic Stations Reel featuring Tom Cruise Atlantic Station Reel highlighting creative date ideas Atlantic Station Reel for Atlanta Falcons Dirty Birds Rally 2023
Local Advertising
Measuring foot traffic was something we provided to the ownership team so they could see the success of their marketing investment.
Atlantic Station print ad with headline that reads Shop Your Way
Atlantic Station print ad with headline that reads Refresh Your Way
Atlantic Station ad with headline that reads Find Your Way to the Heart of Atlanta
couple having a picnic on the lawn of Atlantic Station
Property Design Initiatives
Environmental design for communicating monthly events and overall product enhancement projects helped make the property more attractive and informative.
Welcome to Atlantic Green sign at Atlantic Station
detail of the Welcome to Atlantic Green sign at Atlantic Station
Atlantic Station entrance and stairs
Wellness Wednesday sign at Atlantic Station
exterior murals at Atlantic Station
Atlantic Station illustrated poster
Back to Top View All Work

Contact

For new business: steveharding@asoy.com
Address: 590 Mimosa Bld., Suite 210  Roswell Ga 30075
For new business: steveharding@asoy.com
Address: 590 Mimosa Bld., Suite 210
Roswell Ga 30075