Day 1 | Wednesday, March 1

12-5:30pm: Hotel Check-in and Summit Registration
6:30-9:30pm: Welcome Reception

Day 2 | Thursday, March 2

8-8:45am: Registration Desk Open
8-8:45am: Breakfast
9-11:30am: Main Sessions

• Welcome Comments
• Session 1 – Commitment to Quality: Handel’s Ice Cream
• Session 2 – Brand Building and Driving Traffic
• Break
• Session 3 – Managing Cost of Goods and Increasing Your Profitability

11:30am-12:30pm: Lunch
12:30-4pm: Breakout Sessions

• Breakout 1 – Controlling Food Cost to Increase Your Profitability
• Breakout 2 – Local Store Marketing, Public Relations, and Gift Cards
• Breakout 3 – 3rd Party Delivery and the Technology to Support It

4-6pm: Vendor Expo
6:45-8:45pm: Dinner & Awards/Recognition

Day 3 | Friday, March 3

8-8:45am: Breakfast
9-11:30am: Main Sessions

• Session 1 – Scaling for Growth
• Session 2 – Best Practice Sharing
• Session 3 – Better Together

11:30am-12:30pm: Boxed Lunches