MITSUBISHI ELECTRIC:
COST VS. COMFORT

THE CLIMATE:

In 1997, Mitsubishi Cooling & Heating had less than two percent market share and $35 million in sales.

ASO BRAINSTORM:

Build the business by first building the distributor-contractor network, then, execute engaging advertising that creates demand.

OUR RALLY CRY:

Live Better

OUR GAME PLAN:

In most homes, a battle between cost and comfort is waged at the thermostat. Mitsubishi Electric offers an economical and efficient solution for room-by-room comfort.

Digital Audience Segmentation
Remarketing
Paid Search
Geofencing Special Events
Social Media
TV
Radio
Traffic Radio
Out-of-Home
Direct Response

NETWORK INTEGRATIONS

HGTV
DIY Network

POLITICAL SEASON SPOTS

THE SCORE:

SALES UP OVER $500MM
INCREASED WEB VISITS 300%
PAID SEARCH ROI UP 1,500%
LEADS UP 100%