GOLF PRIDE:
GRIP CONFIDENCE

THE CLIMATE:

The golf equipment category has been challenged for years. Double-digit sales declines have given little cause for celebration — unless you’re Golf Pride Golf Grips.

ASO BRAINSTORM:

Golf is more mental than physical. It’s all about confidence. Golf Pride Grips are designed with a sole obsession: assisting a golfer’s hands to give confidence.

OUR RALLY CRY:

Grip Confidence. Grip Golf Pride.

OUR GAME PLAN:

ASO Advertising looked at golf category advertising and saw a sea of green. All executions featured green golf courses or golfers on green driving ranges. They were interchangeable, and forgettable.

We focused on hands in crisp, clean environments, and showed how Golf Pride’s advanced engineering delivered enhanced performance for boosting golfer confidence.

TV
Print
Digital
Concepted, directed and developed content to leverage relationship with Michael Breed.

Utilized on all digital & social channels.

Golf product digital content and ad creation

Golf product digital content and ad creation

THE SCORE:

SALES UP DOUBLE DIGITS IN A CATEGORY WHERE SALES ARE SEEING DOUBLE DIGIT DECLINES