The golf equipment category has been challenged for years. Double-digit sales declines have given little cause for celebration — unless you’re Golf Pride Golf Grips.
Golf is more mental than physical. It’s all about confidence. Golf Pride Grips are designed with a sole obsession: assisting a golfer’s hands to give confidence.
OUR RALLY CRY:
OUR GAME PLAN:
ASO Advertising looked at golf category advertising and saw a sea of green. All executions featured green golf courses or golfers on green driving ranges. They were interchangeable, and forgettable.
We focused on hands in crisp, clean environments, and showed how Golf Pride’s advanced engineering delivered enhanced performance for boosting golfer confidence.
Utilized on all digital & social channels.